Ker-CHING

Noise that Simon Mayo and Mark Kermode encouraged to be shouted during Casino Royale in the scene on the train in which Bond is asked by Vespa if he is wearing a Rolex. He replies saying "Omega" - at which point the entire audience should rise and shout "ker-CHING"!

Wittertainee Paul in Coventry suggested it; Mark had originally suggested shouting "what's the time Mr Wolf", while Simon thought "Timex" would have worked.

Mark felt that one of the key faults of Question Of Sport was that it was so dull, he didn't even notice all the product placement.