World of Cine

A popular chain of multiplex cinemas; which, due to the BBC rules on advertising, shall not be mentioned by its true name. Other movie viewing venues are available.

The name was first used on the show on 8 October 2010 which was broadcast live from The Phoenix in East Finchley where 'Steve', in an email to the show, referred to "My local cinema, let's call it World of Cine".