Previous Version
3/21/2025, 4:12:09 PM
The practice of ensuring that when a major blockbuster goes on release, the films that come out on the same week are not likewise other blockbusters but are instead arty fare that will attract a very different audience.
Examples include countering [Star Wars Episode III: Revenge Of The Sith](Star_Wars_Episode_III:_Revenge_Of_The_Sith) with What The Bleep Do We Know; Batman Begins with [We Don't Live Here Anymore](We_Don't_Live_Here_Anymore), and, at its most extreme, Harry Potter And The Order Of The Phoenix with [Hungarian Film About Vomiting](Hungarian_Film_About_Vomiting).
This Version
3/21/2025, 4:12:09 PM
The practice of ensuring that when a major blockbuster goes on release, the films that come out on the same week are not likewise other blockbusters but are instead arty fare that will attract a very different audience.
Examples include countering [Star Wars Episode III: Revenge Of The Sith](Star_Wars_Episode_III:_Revenge_Of_The_Sith) with What The Bleep Do We Know; Batman Begins with [We Don't Live Here Anymore](We_Don't_Live_Here_Anymore), and, at its most extreme, Harry Potter And The Order Of The Phoenix with [Hungarian Film About Vomiting](Hungarian_Film_About_Vomiting).
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Previous Version
Counter-programming
The practice of ensuring that when a major blockbuster goes on release, the films that come out on the same week are not likewise other blockbusters but are instead arty fare that will attract a very different audience.
Examples include countering Star Wars Episode III: Revenge Of The Sith with What The Bleep Do We Know; Batman Begins with We Don't Live Here Anymore, and, at its most extreme, Harry Potter And The Order Of The Phoenix with Hungarian Film About Vomiting.
This Version
Counter-programming
The practice of ensuring that when a major blockbuster goes on release, the films that come out on the same week are not likewise other blockbusters but are instead arty fare that will attract a very different audience.
Examples include countering Star Wars Episode III: Revenge Of The Sith with What The Bleep Do We Know; Batman Begins with We Don't Live Here Anymore, and, at its most extreme, Harry Potter And The Order Of The Phoenix with Hungarian Film About Vomiting.